Sales AI & Go-to-Market

A practice-based workshop

How do you scale your sales with AI?
With A-Concept's own methodology!

Sales AI & Go-to-Market workshop
Alfa Nestlé VCC Apple Yettel Vodafone Iron DS Nefab Chemaxon

What the Sales AI Workshop is about

AI-powered lead generation and go-to-market campaigns

After pinpoint company and contact research, we'll build your sales funnel together. We then scale up new business acquisition with a "multi-channel outreach" approach and automated processes!

Tools: Claude AI, Lusha, Apollo, Clay, LeadContact, LinkedIn & Sales Navigator, LinkedHelper

Sales AI tools
LinkedIn Social Selling

Social Selling

Personal brand,
new connections and
new leadgeneration using LinkedIn

We'll build your expert presence on LinkedIn step by step. We'll then create a professional new-business and lead generation system, integrated with Sales AI and automation tools.

What we'll work on together

Workshop details

With the help of our expert trainers, we'll build your AI-powered lead generation system step by step!

Module 1

AI for salespeople


  • GEO: what do you need to do so AI recommends you?
  • Building the 5x sales funnel
  • AI tools at different stages of the sales funnel
  • Claude AI basics: Projects, "Cowork", Connectors

Module 2

Target market and contact research


  • Decoding the decision-making unit
  • Digital targeting with surgical precision
  • Contact research: Claude, Lusha, Apollo
  • How does Claude AI help?

Module 3

Social Selling


  • LinkedIn basics: profiles, subscriptions, building your network
  • Outreach strategies: give-give-get
  • High-conversion connection request messages
  • Sales Navigator in practice

Module 4

Go-To-Market


  • Apollo, Lusha, LeadContact, Clay
  • Integrations: Claude AI, LeadContact
  • Building automated campaigns
  • LinkedHelper
Albert Eduard Mathe

The trainer

Albert Eduard Mathe

Lead trainer, CEO @A-Concept


He gained hands-on experience at global players such as Cap Gemini, Ericsson, Nokia Solutions Networks and Manutan International. As a trainer, he has delivered training for globally recognised companies including Apple, Konica Minolta, Nestlé, Iron Mountain and Vodafone.

He has worked as a trainer since 2013, with the goal of giving B2B salespeople practical solutions they can put to use immediately.

He has used digital solutions to attract new clients for more than 10 years (e.g. LinkedIn, Sales Navigator, Apollo, Lusha).

Let's talk!

Ready for your team to step out of their comfort zone and achieve their goals?

Request a quote, and we'll get back to you within one business day to set up a quick call.

Let's talk!