Sales Hunter sales training
New Client Acquisition in Practice!
Practice-based B2B sales training, with a professional business actor.
How the program works
A 2-day
Sales Hunter program
for B2B sales professionals
Getting to know your company
Understanding your industry, current situation and business goals
Customizing the program
Writing the exercises and preparing the professional actor
The on-site Sales Hunter training
With dedicated exercises (Reality Stage™) and feedback!
Sales Hunter certificates
At the end of the training, participants receive a personalised certificate
Follow-up Coaching
We support practical application with dedicated, personalised coaching.
What we'll work on together
Program details
With the help of our expert trainers, we go step by step through the entire new business acquisition process
Basics — Module 1
Sales hunting, step by step!
The 5x sales funnel! Funnel-building strategies.- The 3P triangle: "People-Potential-Proposal"
- The ideal client profile
- What's our potential value proposition?
- Positioning strategies and supplier tiers.
"Smart" contact research — Module 2
Finding potential clients with digital tools and AI support.
- Decoding the decision-making unit
- Digital targeting with surgical precision
- LinkedIn, Sales Navigator, Lusha, Lead Contact
- Finding contact information and how to use it
- Building your internal coach and the waterfall strategy
Building the outreach campaign — Module 3
From cold outreach to a face-to-face meeting: step by step, with the most professional tools!
- Getting past gatekeepers with a waterfall strategy and a multi-channel approach
- Phone (the 5M method)
- Email and LinkedIn
- Sales AI and automated solutions
- Handling gatekeeper objections in practice
The successful negotiation — Module 4
Got through? That's half the battle! Now it's time to convince the decision-maker!
- Structuring the first meeting from opening to close!
- How to make sure you're the one steering the negotiation?
- Convincing different client types
- Handling special cases
- Presenting the business value proposition!
Sales Hunter in a nutshell
Who is the target audience, and what's it about?
We've built this intensive, practice-based program for B2B salespeople who want to level up their new business acquisition skills! We recommend it equally for junior, mid-level and senior salespeople!
In this training, we build the growth engine of B2B sales together, and show concrete, practical solutions to the biggest challenge in sales: getting past the gatekeeper. To reach these goals we use the most cutting-edge digital and AI-based solutions, so you'll never again have to fight your way through switchboards, generic inboxes or reception desks.
After the training, every participant will be able to confidently reach the key people and decision-makers at potential new clients. We hand over a multi-channel hunting strategy they'll be able to use anywhere in the world.
Getting past gatekeepers and winning new business is one of the most valuable sales skills there is. We're going to develop it to a professional level!
The trainer
Albert Eduard Mathe
Lead trainer, CEO @A-Concept
He gained hands-on experience at global players such as Cap Gemini, Ericsson, Nokia Solutions Networks and Manutan International. As a trainer, he has delivered training for globally recognised companies including Apple, Konica Minolta, Nestlé, Iron Mountain and Vodafone.
He has worked as a trainer since 2013, with the goal of giving B2B salespeople practical solutions they can put to use immediately.
He has used digital solutions to attract new clients for more than 10 years (e.g. LinkedIn, Sales Navigator, Apollo, Lusha).
Let's talk!Ready for your team to step out of their comfort zone and achieve their goals?
Request a quote, and we'll get back to you within one business day to set up a quick call.
Let's talk!