B2B Sales Development

Customized Sales Trainings

Practice-based, custom-tailored trainings, with a professional actor.

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Trainings

Three core programs, built on practice

Sales Hunter, Challenger Sales, Tech Sales — consultative selling in practice — all three trainings are built on our own Reality Stage™ simulation methodology. The international frameworks we teach include MEDDPICC/MEDDICC, SPIN, Strategic Selling and Consultative Sales. Pick the program that fits your team, then request a custom-tailored solution for your specific goals and challenges!

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A-Concept training

01 — Program

The Sales Hunter

Proactive, targeted new business training with Go-to-Market and Sales AI solutions!
How do we convince the decision-maker to buy from us?

We present the full program, its modules and details on our own dedicated Sales Hunter page.

View the Sales Hunter page →
Sales Hunter training

02 — Program

The Challenger Sales

How do you handle a situation where you want to sell a new innovation, or launch a new product, but the client doesn't want to change their current setup at all — or only reluctantly? Change comes with risk and extra effort, and if the client's current pain isn't big enough, they simply won't change. Sometimes the client doesn't even know they have a problem, or can't see its root cause. Having extra, specialised knowledge as a salesperson, or an innovative solution as a company that will bring real business benefits to the client, doesn't automatically mean the client will buy it. Often, the "status quo" is the biggest challenge in sales.

Challenger Sales gives you a practical solution for exactly these situations, in three main steps:
TeachTailorTake control.

Who we recommend it for

B2B salespeople who sell complex or innovative solutions!

What results does it deliver?

In the training, participants practise the "Teach – Tailor – Take control" model and convincing the buying committee in role-play simulations. As a result, after the training they'll be able to close deals faster and with a higher conversion rate! The outcome: increased revenue by avoiding price competition.

Professional actor at the Challenger Sales training During Challenger Sales training
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03 — Program

Tech Sales

Consultative selling in practice!

Successfully selling technical, professional, IT and software solutions requires technical and professional knowledge on the one hand, and on the other, the ability to show the client what positive change the technical benefits will bring to their business from a financial perspective. Tech Sales, our consultative sales training, offers a concrete, practical solution for exactly this situation.

During the training, we take participants through the steps of consultative selling with hands-on exercises: opening – discovery – presenting the solution – closing.

We teach models such as MEDDPICC/MEDDICC, SPIN Selling and Consultative Selling.

Struggling to convince decision-makers, or to handle price-sensitive procurement teams? We bring concrete, practical solutions for the most challenging sales situations!

Who we recommend it for

Sales and pre-sales teams at professional, SaaS, IT, technology, technical and engineering companies.

What results does it deliver?

In the training, participants practise the steps of consultative selling, and connecting technical benefits with the business case (ROI, TCO), in various simulations. As a result, after the training they'll be able to increase conversion at every stage of the sales funnel! The outcome: increased revenue, faster deal cycles, and avoiding price competition.

CRM interface at the Tech Sales training During Tech Sales training
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Our own methodology

Reality Stage™

Reality Stage™ is the practical thread that connects all three training programs: participants live through real business situations in live role-play, with an expert observer giving immediate, concrete feedback. They don't watch theoretical presentations — they experience how they react under pressure, and consciously develop those reactions.

1

Live scenarios

Real business situations in role-play, not theoretical case studies.

2

Immediate feedback

An expert observer reacts on the spot, with concrete, immediately applicable advice.

3

Conscious development

Participants learn to recognise and control their own reactions under pressure.

What people say about us…

Tamás Cseh

Tamás Cseh

CSO, Sales Director
Allwin Informatika

5-star rating

"We took part in the Sales Hunter training, and in just two days Albert Eduárd Máthé ran such a captivating and interactive workshop, with a level of detail and passion I hadn't seen from any other sales trainer!"

Nóra Szabó

Nóra Szabó

Business Development Manager, Mitsubishi Chemical

5-star rating

"I'm already a returning client, which in itself shows how satisfied I am with the company's approach and the trainers' expertise and preparation! I recommend both the Sales Hunter and the Challenger Sales trainings, whether in English or Hungarian!"

Ádám Csabay

Ádám Csabay

Sales Director, Blue Bird International

5-star rating

"Albert was one of the most professional experts I've met. Extremely knowledgeable and always well-prepared. He helped me enormously in understanding the process of online sales and networking. I wholeheartedly recommend him to anyone who needs advice or training in sales development!"

Is your industry unique, and you'd like a custom, company-specific solution?

Send us a few sentences about your team, and we'll suggest a program or combination.

Let's talk!