What's worth knowing

Practice-based programs,
experimental learning!

Our goal is to push salespeople out of their comfort zone! We've let go of traditional "classroom-style" training — with us, your team learns through real, practical situations and grows through immediate, personalised feedback!

The A-Concept team
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The key to growth

What you hear, you forget.
What you experience, you keep!

Most salespeople would ace a theory exam. And yet, when it's time to apply those theoretical models to real situations, it turns out things aren't quite so straightforward.
By the end of our trainings, participants will be ready to successfully handle even the most unusual clients and emotionally charged situations.
With immediately applicable, practical strategies in hand, they'll be ready to hit their revenue targets!

Every one of our methodologies (Sales Hunter, Challenger Sales, Tech Sales) becomes part of your team's everyday work through real, scenario-based exercises — our own Reality Stage™ framework.

In Reality Stage™ simulations, salespeople don't practise with each other — they practise with our professional actors, trained specifically for this purpose.

1

Practice-based

Most of the training time consists of live, custom-tailored, industry-specific scenario exercises (not presentation-style teaching).

2

100% custom-tailored

We tailor every program to the given team's industry and sales process. Before the training, in step 0, once we understand your needs, we jointly define the goals and build the final program based on that!

3

Measurable results with follow-up

Even after the training, we support salespeople in reaching their goals with coaching and shadow coaching!

Our team

Experienced sales professionals, not theoretical instructors

Our trainers work from their own B2B sales and sales leadership experience — we teach what we actually use ourselves in practice!

Albert Edward Máté

Albert Edward Máté

Lead trainer, CEO @A-Concept

5-star rating

He has worked as a trainer since 2013, with the goal of giving B2B salespeople practical solutions they can put to use immediately. He has used digital solutions to attract new clients for more than 10 years (e.g. LinkedIn, Sales Navigator, Apollo, Lusha).

Nóra Bíró

Nóra Bíró

Lead trainer, founder of the Most of Sales brand

5-star rating

Through her experience-based trainings, she has already helped hundreds of professionals increase their sales and revenue by 15–85%. She's a focused, dedicated trainer with outstanding professional experience in negotiation, business planning, sales, verbal and non-verbal communication, and using LinkedIn.

Attila G. László

Attila G. László

Professional actor, Reality Stage™ simulation expert

5-star rating

He graduated from the University of Theatre and Film Arts in 2008. Between 2008 and 2013 he was a member of the National Theatre. His major stage roles include The Teacher, Dear Heirs, Land of the Brave, Hamlet, The Tragedy of Man, and A Horse Dealer's Palm Sunday. With his outstanding communication and acting skills, he helps salespeople work through the most complex sales situations.

Is your industry unique, and you'd like a custom, company-specific solution?

Send us a few sentences about your team, and we'll suggest a program or combination.

Let's talk!